Brazil Temporarily Halts Meta's AI Data Processing Over Privacy Concerns

Posted on: 05 Jul 2024 | Author: Foresiet


Brazil's data protection authority, Autoridade Nacional de Proteção de Dados (ANPD), has issued a temporary ban on Meta from processing personal data of users to train its artificial intelligence (AI) algorithms. This decision stems from concerns over inadequate legal justification, lack of transparency, and potential risks to privacy rights, particularly for children and adolescents.

Details of the Decision

The ANPD's action follows Meta's update to its terms, allowing the use of public content from Facebook, Messenger, and Instagram for AI training. This move has raised alarms, especially after a report by Human Rights Watch highlighted links in AI training datasets that could lead to the creation of malicious deepfakes using identifiable photos of Brazilian children.

With approximately 102 million active users in Brazil, Meta's policy update was found to violate the country's General Personal Data Protection Law (LGBD), posing serious risks to the fundamental rights of affected individuals.

Legal Implications and Meta's Response

Meta has been given a five-day deadline to comply with the order or face substantial daily fines. The company insists its policy aligns with Brazilian privacy laws and argues that the ban impedes AI innovation and competition, delaying the benefits of AI development in Brazil.

Similar challenges have been faced by Meta in the European Union (E.U.), where it paused AI training plans due to concerns over user consent. Meta's global affairs president, Nick Clegg, expressed frustration, suggesting regulatory obstacles hinder innovation in the AI sector.

Industry Responses and Innovations

Meanwhile, Cloudflare has introduced a new tool designed to prevent AI bots from scraping customer websites to train large language models (LLMs). This proactive measure aims to protect online content and prevent unauthorized data usage by automated systems.


The ANPD's move against Meta underscores the critical need for robust data protection measures in the era of AI advancement. As debates over privacy and innovation continue, ensuring compliance with local regulations and safeguarding user rights remain paramount for tech giants like Meta.

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